Website content audit
According to Internet Live Stats, there are currently over 1.7 billion websites and more than 4.64 billion users!
While many of those websites are government pages, directories, social network sites, news sites, and other non-marketing pages, many millions of them are business web pages. When you exclude large corporate websites such as Walmart or Coca Cola, millions upon millions of web pages represent small to mid-size companies. Think about that for a minute! These mind-boggling numbers means your site is competing in an extraordinarily crowded arena where everyone is shouting to be heard.
Why is this important?
The foundation of success for any business with an online presence is to have relevant, clear and sales-focused content that addresses the needs of your target audience.
How can I help?
Simply put, I have a structured approach to conducting a full and objective review to see how the content performs across the pages of your website to:
- Drive traffic to your site
- Drive sales activities or help you reach your marketing goals
I will examine how the content reads, how it guides people through the sales process, how clear it is, and how it drives action.
In addition, I will see how we can beat your competition by seeing how your content is positioned to attract people in search engines.
Finally, I will provide my professional recommendations for fixing the content areas that aren’t working too well and boost content performance.
Ready to take your website to the next level?
Call me at +1 416-562-4566, send me an email or DM me on social media.
Errol Chambers
Digital Technology Copywriter